ADVERTISING EVALUATION

TV advertising still has very high reach, but also requires a large budget. To reach a large audience online also needs a large investment.

You better make sure your investment pays off, by testing your ads.

The cost of our test are only a very small fraction of the production and media cost, and can have a very large impact on the effectiveness of your campaign.

To understand if your TV commercials or social media videos have the desired impact on brand perceptions and purchase behavior, we measure how consumers respond to them.

 

You can test ads as a final check before they go live and make revisions if needed. Or you can test ads that have already been launched to generate learnings that will make your future ads stronger.

 

When we identify the strengths and weaknesses of your ads, you can improve your agency briefings and your agencies can sharpen their creative processes and output.

 

By including testing in the creative process, you will produce more successful ads.

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Commercial 1

Commercial 2

Commercial 3

WATCH OUR VIDEOS

AD IMPACT OVERVIEW

We discuss your ad

face-to-face with 15 consumers.

The questions are customized to fit with your objectives and creative.

The interviews are caught on video, so we can show you the responses.

Eye-tracking of 15 people detects where they look on the monitor.

Heat maps show youmwhich elements get attention and which don't.

We also quaktify how much time people look at

ONLINE SURVEY

Your commercial is evaluated by 100 people in an online survey.

They view your ad and answer a number of standardized questions.

We benchmark the scores against other ads to see how strong your ad is.

QUALITATIVE INTERVIEWS

We discuss your ad

face-to-face with 15 consumers.

The questions are customized to fit with your objectives and creative.

The interviews are caught on video, so we can show you the responses.

EYE TRACKING

Eye-tracking of 15 people detects where they look on the monitor.

Heat maps show you which elements get attention and which don't.

We also quantify how much time people look at logos, slogans, etc.

EXPERT ANALYSIS

Very experienced ad evaluation specialists analyze the results.

We clearly describe the strength and weaknesses of your commercial.

Our recommendations will be actionable and lead to higher ad effectiveness.

PRICES IN 2020

TRIAL EVALUATION

You can temporarily try our commercial evaluation at an extremely low price.

9,000 baht

for first ad

Only in 2020

SINGLE EVALUATION

You can contact us every time you want to evaluate a single commercial.

19,000 baht

per ad

Includes 50% discount (2020)

YEAR SUBSCRIPTION

3 ADS PER MONTH

Every month we evaluate three ads that are selected by you from your industry.

24,000 baht

PER MONTH

288,00 per year

8,000 per ad

Includes 40% discount (2020)

YEAR SUBSCRIPTION

6 ADS PER MONTH

Every month we evaluate six ads from your industry, of which three are picked by you.

36,000 baht

per month

432,00 per year

6,000 per ad

Includes 40% discount (2020)

Contact us for more information or customized offers