Marketing Research ● Consultancy ● Training
ADVERTISING EVALUATION
TV advertising still has very high reach, but also requires a large budget. To reach a large audience online also needs a large investment.
You better make sure your investment pays off, by testing your ads.
The cost of our test are only a very small fraction of the production and media cost, and can have a very large impact on the effectiveness of your campaign.
To understand if your TV commercials or social media videos have the desired impact on brand perceptions and purchase behavior, we measure how consumers respond to them.
You can test ads as a final check before they go live and make revisions if needed. Or you can test ads that have already been launched to generate learnings that will make your future ads stronger.
When we identify the strengths and weaknesses of your ads, you can improve your agency briefings and your agencies can sharpen their creative processes and output.
By including testing in the creative process, you will produce more successful ads.
Commercial 1
Commercial 2
Commercial 3
AD IMPACT OVERVIEW
We discuss your ad
face-to-face with 15 consumers.
The questions are customized to fit with your objectives and creative.
The interviews are caught on video, so we can show you the responses.
Eye-tracking of 15 people detects where they look on the monitor.
Heat maps show youmwhich elements get attention and which don't.
We also quaktify how much time people look at
ONLINE SURVEY
Your commercial is evaluated by 100 people in an online survey.
They view your ad and answer a number of standardized questions.
We benchmark the scores against other ads to see how strong your ad is.
QUALITATIVE INTERVIEWS
We discuss your ad
face-to-face with 15 consumers.
The questions are customized to fit with your objectives and creative.
The interviews are caught on video, so we can show you the responses.
EYE TRACKING
Eye-tracking of 15 people detects where they look on the monitor.
Heat maps show you which elements get attention and which don't.
We also quantify how much time people look at logos, slogans, etc.
EXPERT ANALYSIS
Very experienced ad evaluation specialists analyze the results.
We clearly describe the strength and weaknesses of your commercial.
Our recommendations will be actionable and lead to higher ad effectiveness.
PRICES IN 2020
TRIAL EVALUATION
You can temporarily try our commercial evaluation at an extremely low price.
9,000 baht
for first ad
Only in 2020
SINGLE EVALUATION
You can contact us every time you want to evaluate a single commercial.
19,000 baht
per ad
Includes 50% discount (2020)
YEAR SUBSCRIPTION
3 ADS PER MONTH
Every month we evaluate three ads that are selected by you from your industry.
24,000 baht
PER MONTH
288,00 per year
8,000 per ad
Includes 40% discount (2020)
YEAR SUBSCRIPTION
6 ADS PER MONTH
Every month we evaluate six ads from your industry, of which three are picked by you.
36,000 baht
per month
432,00 per year
6,000 per ad
Includes 40% discount (2020)