Marketing Research ● Consultancy ● Training
BRAND TRACKING
An important part of a marketer’s job is to build sales by increasing the strength of their brands. This is a continuous effort that pays off in the long term. This is why so many companies do brand tracking research.
From our experience of many years of working at big-name research agencies, customers tend to be dissatisfied with the value they get out of their brand tracker. We have identified and fixed the shortcomings of brand tracking. Our trackers have four essential benefits.
EXPERT OPINION
Mark Ritson is one of the most respected marketing experts in the world.
Found out what he thinks about brand tracking.
OUR BENEFITS
ACCURATE TRENDS
Tracking data are often not in line with real sales trends because of small sample sizes.
Interpreting statistical fluctuations as real market changes leads to wrong conclusions and decisions.
Our brand trackers have a large enough base size to monitor trends reliably.
MEANINGFUL METRICS
Consumers often make quick decisions based on habits and intuition.
In surveys they are asked about their opinions and behavior in too much detail. This does not lead to realistic information.
We ask simple, relevant questions that consumers can easily answer.
CLEAR ANALYSIS
Reports are often too complicated and based on black box calculations.
We have developed simple and effective analysis frameworks that are easy to understand and reflect consumer behavior.
We create clear, insightful and actionable reports for our clients.
COST SHARING
Brand trackers tend to be customized for individual clients. This is expensive.
Our brand trackers are syndicated. We collect very large samples and customize reports for multiple clients.
Syndication enables us to charge attractive prices and deliver high quality.
OUR BRAND TRACKERS
FOOD TRACKER
We run this restaurant brand tracker in Thailand and in the Philippines, with 3,000 and 1,000 respondents per month respectively.
We track brand usage, equity, image, customer satisfaction and ad evaluation.
DELIVERY WATCH
We track usage of food delivery services in Thailand among 1,000 users per month.
We track both traditional restaurant delivery services and delivery aggregators on usage, equity, image and customer satisfaction.
FIN TRACKER
We measure brand equity and image of banks, usage of financial products and adoption of new banking and payment technologies.
We collect 1,500 surveys in Thailand per month.
TECH TRACKER
We measure how people adopt new technology.
This includes online connectivity, traditional and online media usage, online commerce, digital payment methods.
We look into differences between generations.
