UNLOCK THE POWER OF YOUR MARKETING DATA
Need help with collection and analysis of marketing data?
With over 25 years of experience in marketing research and data analysis — including positions as director and consultant at companies like Nielsen and Kantar — we can help businesses make smarter decisions by turning data into actionable strategies.
Our hourly rate is $90 USD (or 3,000 THB), offering expert insights at a competitive price.
We’d love to hear about your business challenges and explore how I can help you achieve your goals. Let’s have a conversation!
Capabilities
Over the past 25 years, I have built an all-round skillset in marketing data consultancy:
Strategic Marketing Insight
With decades in marketing research consultancy, I bring a deep understanding of marketing strategies across industries.
My expertise is rooted in both hands-on experience and academic rigor, drawing from evidence-based concepts from modern marketing data science.
Analytical Problem-Solving
I am strong at translating complex business challenges into structured analytical frameworks.
With a strong conceptual mindset and creative problem-solving approach, I develop data-driven solutions that provide clear, actionable insights.
Advanced Machine Learning
Leveraging modern machine learning techniques, I uncover deeper insights from data than traditional analysis methods allow.
My expertise helps businesses extract maximum value from their datasets to drive smarter decision-making.
Retail Location Selection
Identify the best locations for store expansion and site optimization.
Retail Sales Data Analysis
Get the most out of your Nielsen data through expert analysis.
Sales Forecasting
Predict future sales and optimize inventory planning with machine learning.
Customer Segmentation
Identify and target the right audience for your marketing.
Recommendation Systems
Personalize customer experiences with data-driven recommendations.
If you’re looking for an experienced partner to help you make sense of your marketing data, let’s have a conversation.
Let’s explore how data can drive your business forward.
Don't Be Shy
I am always happy to help. Just drop me a message if you want to ask me something. Hope to hear from you.
About Be Digital
My name is Maarten Kallenberg, founder and owner of Be Digital. I have spent over 25 years in marketing research and data analysis, helping brands make smarter decisions through data-driven insights. My career has spanned consumer research, media effectiveness, retail measurement data, sales modeling, and brand strategy — giving me a well-rounded perspective on how marketing efforts translate into business success.
I have been in Thailand since 2007. In 2016, I founded Be Digital, a marketing research firm specializing in brand tracking studies. Over the years, we have worked with restaurant brands, beverage companies, and banks, providing insights that help businesses strengthen their brand positioning, refine marketing strategies, and drive growth.
Today, I bring together my expertise in consumer research, data modeling, and machine learning to help companies leverage their marketing data for better decision-making. Whether it’s media mix modeling, customer segmentation, sales forecasting, or brand tracking, my approach is always strategic, data-driven, and tailored to each client’s needs.
If you're looking for an experienced partner to navigate the complexities of marketing data, let’s start a conversation.
Media Mix Modeling
Measure and optimize the impact of your advertising spend.
Brand Health Tracking
Monitor brand performance and customer perceptions over time.
Usage & Attitude Studies
Understand what drives consumer behavior and brand choices.