fuel your
brand power

with brand health research

Evidence-Based Marketing Strategies

Over the past decade, a strong development in evidence-based marketing science has challenged long-held marketing theories and has changed the understanding of consumer behavior and effective marketing strategies.

The marketing research industry has been slow to apply these new insights into its methodologies.

Our research is in line with how consumers think and behave. We keep it simple and capture the brand health tracking metrics that pinpoint your brand’s strengths and weaknesses, leading to clear action points that grow brands.

What Makes Us Different

Our brand research is realistic, simple and actionable.

Benchmarking

Smarter Brand Comparisons

Brand research is only valuable when it identifies meaningful strengths and weaknesses.

In brand funnels, large brands naturally score higher across all metrics, which can lead to misleading conclusions.

We benchmark brands against realistic performance expectations based on market share. This uncovers where a brand truly excels or underperforms.

Behavior

Understanding How Consumer Really Think

Consumers often buy with low mental effort, relying on habit rather than deep brand evaluations.

Traditional surveys assume too much rationality, leading to misleading insights.

We design surveys that align with real consumer decision-making.

Perceptions

Measuring Brand Image The Right Way

Most brand image surveys fail to capture true differentiation, as respondents default to selecting familiar brands rather than carefully considering each attribute.

We separate functional image (rational, System 2) from symbolic image (intuitive, System 1) to provide a more accurate brand perception analysis.