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Segmenting Restaurant Brands for Strategic Growth
Introduction The restaurant industry is highly competitive, with brands facing constant pressure to differentiate themselves and attract...
Mar 43 min read
Quantifying the Importance of Customer Satisfaction in the Restaurant Industry
Introduction Customer satisfaction is often discussed as a critical factor in brand loyalty, but how much does it truly impact consumer...
Mar 43 min read
Analysis: Turning Data into Actionable Insights
We can debate the merits of different brand health frameworks and survey designs all day—and getting them right is important. But in...
Mar 42 min read
Perceptions: Measuring Brand Image the Right Way
Understanding brand image is critical for brand health tracking. Marketers carefully craft brand touchpoints to shape consumer...
Mar 43 min read
Behavior: Understanding How Consumers Really Think
When designing brand health surveys, marketers and researchers often make incorrect assumptions about consumers: They accurately remember...
Mar 42 min read
Benchmarking: Moving Beyond the Limitations of Brand Funnels
For decades, marketers have relied on brand funnels —a framework that assumes consumers move linearly from awareness to loyalty. The idea...
Mar 42 min read
Differentiation vs. Distinctiveness: A Key Debate in Marketing
Introduction For the past decade, marketing experts have debated the concepts of differentiation and distinctiveness . The discussion...
Feb 94 min read
The Power of Advertising: How It Works and What Makes It Effective
Introduction Numerous academic studies have confirmed that advertising, in general, provides a positive return on investment (ROI)....
Feb 94 min read
The Sales Promotion Trap: Short-Term Gains, Long-Term Damage
Introduction Sales promotions have long been a staple in marketing, offering a quick boost in sales. But over the years, many brands have...
Feb 94 min read
Brand Funnels: Understanding How Consumers Move Toward Purchase
Why Brand Funnels Matter Marketers often focus on sales numbers, but sales are just the final step in a longer process. Before a customer...
Feb 93 min read
How the Brain Works—And What It Means for Marketing
Marketing Is About Influencing Minds At its core, marketing is about creating demand—convincing people to choose your product over...
Feb 94 min read
The Science of Marketing: Why Growth Comes from Penetration, Not Loyalty
Why Science Matters in Marketing Everyone understands that architecture requires both creativity and science. A building must be visually...
Feb 94 min read
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