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Introduction The restaurant industry is highly competitive, with brands facing constant pressure to differentiate themselves and attract...

Introduction Customer satisfaction is often discussed as a critical factor in brand loyalty, but how much does it truly impact consumer...

We can debate the merits of different brand health frameworks  and survey designs  all day—and getting them right is important. But in...

Understanding brand image  is critical for brand health tracking. Marketers carefully craft brand touchpoints to shape consumer...

When designing brand health surveys, marketers and researchers often make incorrect assumptions  about consumers: They accurately remember...

For decades, marketers have relied on brand funnels —a framework that assumes consumers move linearly from awareness to loyalty. The idea...

Introduction For the past decade, marketing experts have debated the concepts of differentiation  and distinctiveness . The discussion...

Introduction Numerous academic studies have confirmed that advertising, in general, provides a positive return on investment (ROI)....

Introduction Sales promotions have long been a staple in marketing, offering a quick boost in sales. But over the years, many brands have...

Why Brand Funnels Matter Marketers often focus on sales numbers, but sales are just the final step in a longer process. Before a customer...

Marketing Is About Influencing Minds At its core, marketing is about creating demand—convincing people to choose your product over...

Why Science Matters in Marketing Everyone understands that architecture requires both creativity and science. A building must be visually...