maximize your ADVERTISING roi

with media mix modeling

Your Knowledge Gap

What is the real return on my advertising spend?

How can I optimize my media budget across channels?

How much additional revenue can I unlock with smarter media planning?

In which periods is my advertising most effective?

Tired of throwing money at ads and hoping they stick? Let’s change that.

Our advertising effectiveness models bring clarity to your marketing mix — helping you see exactly what’s driving your sales and what’s just burning your budget.

No more guesswork, no more flying blind. Just actionable insights that help you spend smarter and sell more.

What We Do

Deep Dive into Your Media Spend

We break down how each ad channel — from TV to digital — contributes to your bottom line. You’ll finally know if those late-night commercials are worth it or if your Instagram campaigns are pulling their weight.

Pinpoint Your ROI

Get a crystal-clear view of which investments are delivering returns and which ones aren’t. With this, you’ll know exactly where to scale up and where to cut back.

Test. Measure. Optimize.

Thinking of launching a new campaign? Let’s test its impact. We design experiments — like regional rollouts of Facebook ads — to measure the real-world incrementality of your media spend. No guesswork, just hard data.

Build Data-Driven Plans

With our advanced modeling tools, we simulate different marketing scenarios. What happens if you double your search budget? Or scale down TV? We’ll show you the likely outcomes before you spend a dime.

Why It Matters

Make Every Dollar Count

Adapt Faster

Maximize Your Impact

1. Sales Modeling (Excl. Media Effects)

A machine learning algorithm splits the sales into trend, seasonality, holiday-impact, and optionally also sales promotions and other events (media impact not included yet).

2. Return By Channel

The machine learning algorithm correlates media spending with sales peaks and quantifies the impact of each channel.

Share of Incremental Sales versus Share of Spend tells you in which channels you spend too much or too little.

3. Adstock Decay Curves

Media spending in week 1 tends to also have (diminishing) impact in following weeks.

A machine learning algorithm calculates the rate of decay for each media channel.

4. Response Curves

Media effects are rarely linear. The machine learning algorithm determines the shape of the response curve of each channel.

5. Sales Modeling (Incl. Media Effects)

After adding the calculated media impact on sales, the modeled sales more closely represent the actual sales.

6. Media Planning Optimization

An optimized budget allocation suggests how to change your media spending across channels and predicts the sales increase.

We can also specify the most effective periods.

7. GeoLift Calibration

Known channel effectiveness can be imported into the model.

A real-world geo-experiment (test vs control area) can identify the impact. The model can then be calibrated accordingly.

How It Works

Marketing isn’t just about ads. It’s about understanding all the levers that move your business.

We don’t just quantify media impact—we analyze the effects of sales promotions, price changes, holidays, product cannibalization, and more.

Our all-encompassing approach ensures you’re equipped to tackle challenges and seize opportunities across every aspect of your strategy. Whether it’s a Black Friday promotion or the launch of a new product line, we’ll show you how it’s shaping your results

Beyond Media: The Full Picture of Marketing Impact

Why Work With Us?

With 25 years of experience in data-driven marketing consultancy, we bring rich expertise to every project.

My career spans work at leading research companies:

Data Modeling

6 years experience building marketing mix models at Nielsen.

Machine Learning certificate from M.I.T.

Data Science certificate from Meta.

Brand & Advertising Research

Media Analysis

2 years experience evaluating the quality of media buying by media agencies for their advertisers at Media Audits.

15 years experience in brand tracking and advertising research at Kantar and various other agencies.

Our marketing mix modeling leverages advanced machine learning algorithms tailored to your unique advertising strategy and industry. This ensures that every insight is as precise and relevant as possible.

We keep it simple. We’re marketers first, data geeks second. You don’t need to understand algorithms or models — that’s our job. We translate complex data into clear, actionable insights so you can make smarter decisions today, not next year.

Money Back Guarantee

We stand by the accuracy of our models. If we can't provide reliable sales predictions and clearly show the impact of your advertising with statistically significant results, you'll get your money back. No risk, just actionable insights you can trust.

Let’s work together to make your marketing budget unstoppable. We’ll help you hit your goals with precision.

Contact us today to start a conversation on how to make sense of your marketing spend and seeing results that actually make a difference.

Ready To Level Up?