We can debate the merits of different brand health frameworks and survey designs all day—and getting them right is important. But in the end, the true value of brand research lies in the quality of analysis and reporting.
At Be Digital, we go beyond basic data interpretation. With 25 years of experience in brand tracking, advertising evaluation, media analysis, and marketing mix modeling, we’ve worked with marketers across industries and stay up to date with the latest marketing science research.
Our expertise enables us to:
✅ Uncover deep insights by analyzing data from multiple angles.
✅ Connect data points into a clear, actionable story.
✅ Present findings in a way that is easy to interpret and apply.
✅ Identify real business implications, not just report numbers.
✅ Provide meaningful and actionable recommendations.
Here are two examples of how we turn raw data into real insights:
Example 1: Quantifying the Importance of Customer Satisfaction
In our syndicated Food Tracker study of Thailand’s restaurant industry, we analyzed how customer satisfaction impacts loyalty and visit frequency. Our findings revealed that:
✔ Brand loyalty (visit frequency) is not directly related to penetration.
✔ Satisfaction and price level are the biggest drivers of loyalty.
✔ Brands that substantially improve satisfaction see a significant increase in customer retention.
✔ Competitive pressure has narrowed the gap in customer satisfaction across brands, making it an increasingly important differentiator.
We also identified other factors that boost loyalty, such as brand positioning (ordinary vs. upmarket) and perceived popularity.
Example 2: Segmenting Restaurant Brands for Strategic Growth
Using data from our 2024 Food Tracker survey, we conducted a segmentation analysis of 90 restaurant brands based on price level, satisfaction, and visit frequency. The study identified seven key brand segments, each with distinct positioning and growth strategies:
✔ Low Value: Affordable but suffering from weak customer satisfaction.
✔ Low Price: The most affordable brands with high frequency of visits.
✔ Value for Money: Balanced on price and satisfaction, requiring brand-specific strategies.
✔ Overpriced: Higher-cost brands with below-average satisfaction, limiting visit frequency.
✔ Special Occasions: Premium brands visited selectively due to high prices.
✔ High Value: The best-performing brands with strong satisfaction and high visit frequency.
✔ Average: Brands without a distinct profile, requiring deeper analysis.
Each segment requires different strategic actions, from pricing adjustments to marketing communication and operational improvements.
At Be Digital, we don’t just report numbers—we uncover the real stories behind the data and deliver actionable recommendations to drive brand success.